Would you rather: spend money on PR or social media? I answer this question today and outline how you should integrate both strategies into your marketing. Interested to hear your thoughts on this topic too… which do you think is more effective? Also if you're…
READ MOREIn this episode I share two strategies that will empower you to push past your fear of failure and become a thought leader in your industry. Do you have a question for #AskJackD? Send it through via Instagram, Facebook, Snapchat or Twitter. Remember to use the hashtag #AskJackD and I’ll…
READ MOREMy favourite episode of #AskJackD to date. I talk all things influencer marketing with, Jules Lund, Founder of Tribe. We talk about why you need to be using Snapchat, how you can use influencers to build your brand and cutting through the noise on social…
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While many young Australians might have resigned themselves to the fact that they’ll never be able to crack into the property market, Daniel Cohen and Taj Singh, co-founders of First Home Buyers Australia (FHBA), offer a glimmer of hope. Less than a year into business…
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Starting a successful app is something that many dream of, but only a few people actually pursue this dream. Jess Wilson, founder of Stashd, is one of these few. At the age of just 23, Jess has already been pinned by Forbes as one of 1,000…
READ MOREIn the early days of any business, we need to be masters of leverage – we need find ways to do more with less. Media and PR is a great way to do this, but so many business owners get it wrong. Here’s the lessons…
READ MOREToday I explain why you should explore widely, but keep your focus narrow , why you should build your own stage and your own audience, and share my tips for tapping into current affairs to build the most effective pitch to the media. Do you…
READ MOREIn today’s episode of ‘AskJackD’, I answer three questions from our community of entrepreneurs. I share with you the top 3 things that investors are looking for in a pitch presentation, tips for gaining exposure and building audience on a budget, and confess my biggest…
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Size matters. Yet the majority business owners have an ineffective strategy of getting big. Approaching a growth strategy on your own, without leveraging through larger organisations, is one of the quickest ways to ensure you remain small. When I reflect on the businesses I have…
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