If you haven’t heard of David Ogilvy, you’re missing out. As the creator of some of the most successful advertising campaigns back in the 60s, there’s a lot to learn about sales from the man hailed as “the Father of Advertising”. The good news is…
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One of the biggest challenges I often see entrepreneurs face is copywriting. (As an engineer I’ve struggled with this notion most of my life!) So how do we articulate our story/message in a way that drives connection and sales? In our noisy day and age,…
READ MOREGreat brands are the brands that understand who their consumer is and how they can serve that consumer in a way that has more depth than everyone else in their marketplace. The key to a successful marketing campaign is remembering that It’s not about the…
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Let’s face it. Getting traffic is hard. Especially early in business. It’s may come easily to those who have experience, but if you’re just a startup – there’s a good chance you have no idea how to get more people to your site. While building…
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Julie Stevanja co-founded her online fitness fashion store Stylerunner in 2012 and has since taken the company through incredible growth. Alumni of The Entourage, Julie’s business Stylerunner has a loyal Instagram following of over 459,000 fans and ships to over 100 companies. When it comes…
READ MOREFacebook growth – we all want it, but it can seem like only select brands actually accomplish it. In this episode I run through 4 key strategies you can start implementing now that will help you get more social media exposure and ultimately increase your…
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We all know that a strong social media presence and effective engagement can contribute to your business’ success. It is a great way for your business to promote itself by interacting with other businesses, professionals, and your customers or clients. Social media is yet to be…
READ MORESnapchat, Facebook LIVE & the future of social media #AskJackD Today I talk SOCIAL MEDIA … the platforms you need to be using right now, future trends and the importance of being authentic. My question for you: what do you think is the most valuable…
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I am going to cut straight to the point here and show you exactly how we built one of our Facebook fan pages to over 100k fans, without spending any money. No filler, just killer. I know you’re busy and I know what you want, more fans. So…
READ MOREIs it smart for the founder to be the face of the business? Absolutely yes. People connect more with people than they do with brands, so this is a smart way to reach your audience. However remember to find the distinction between becoming the business, and…
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